Pendampingan Packaging dan Marketing Produk Tangan Kreatif  Masyarakat Tete Batu Selatan Kecamatan Sikur Kabupaten Lombok Timur

Authors

  • Muhammad Aminuddin Institut Studi Islam Sunan Doe
  • M Saleh Yahya Himni Institut Studi Islam Sunan Doe
  • Lalu Afandi Gusnanda Institut Studi Islam Sunan Doe
  • Yusron Institut Studi Islam Sunan Doe
  • Annisa Saputri Institut Studi Islam Sunan Doe
  • Baiq Oktavia Ningrat Institut Studi Islam Sunan Doe
  • Istiqomah Institut Studi Islam Sunan Doe
  • Harniyah Institut Studi Islam Sunan Doe
  • Salminah Institut Studi Islam Sunan Doe
  • Wiwin Kustiana Institut Studi Islam Sunan Doe

DOI:

https://doi.org/10.5281/p5p9ry95

Keywords:

packaging, marketing, UMKM, hand craft

Abstract

Some people in Tete Batu Selatan Village, especially Otak Bangket Hamlet, have creative handmade products that have difficulty in packaging and marketing. Even though the village government has provided sufficient support such as MSME training and product outreach to visitors, these two things have not been able to increase visitors' purchasing power and of course the local community's income. This community service aims to assist the community to package and market their products with modern packaging and digital-based marketing. The implication of this assistance is that, little by little, people are starting to realize the importance of attractive packaging and the use of social media as a place to market their products. So, with this packaging and marketing strategy, many visitors are interested in buying their creative products from low to high prices.

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Published

29.11.2024

Issue

Vol. 2 No. 1 (2024): November

Section

Articles

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Copyright (c) 2024 Muhammad Aminuddin, M Saleh Yahya Himni, Lalu Afandi Gusnanda, Yusron, Annisa Saputri, Baiq Oktavia Ningrat, Istiqomah, Harniyah, Salminah, Wiwin Kustiana (Author)

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How to Cite

Pendampingan Packaging dan Marketing Produk Tangan Kreatif  Masyarakat Tete Batu Selatan Kecamatan Sikur Kabupaten Lombok Timur (Muhammad Aminuddin, M Saleh Yahya Himni, Lalu Afandi Gusnanda, Yusron, Annisa Saputri, Baiq Oktavia Ningrat, Istiqomah, Harniyah, Salminah, & Wiwin Kustiana , Trans.). (2024). Asskruie: Jurnal Pengabdian Kepada Masyarakat, 2(1), 20-30. https://doi.org/10.5281/p5p9ry95